TikTok is introducing a updated setting that allows them to reduce the amount of AI-made content appearing in their streams. This initiative comes as the service announced that it currently hosts in excess of 1 billion content made with AI.
Pilot Phase and Launch
The update is undergoing trials over the next few weeks before a global release. This shift coincides with a rise in AI content, spurred by recent content generation software.
The Broader AI Trend
Studies have shown that almost a tenth of the quickest rising content creators on a competing service only show content made by AI. A considerable share of this content is considered low-quality AI content, a label for poor-quality, mass-produced content that is frequently illogical or dreamlike.
“We know from our community that many people like content created using AI tools, including computer-generated images to science explainers, and we want to offer the community the power to adjust the amount of that, depending on their own preferences,” said a platform representative.
Volume and Proportions
TikTok shared that there are now over a billion videos on its network tagged as artificially created. Collectively, over 100 million media items are uploaded to the app every day, making AI-generated material a limited portion of its overall inventory.
Customizing Your Feed
Users will be able to reduce or increase the volume of artificial media they watch by opening the content preference setting in the app and selecting AI-made media. Further subjects that are already be modified under the filter include news, clothing, cosmetics, and choreography.
Platform Guidelines
The platform’s policies mandate creators to identify convincing AI-made content, and it bans harmful AI impersonations of celebrities or crisis events. Any authentic-looking AI video that is unmarked can be taken down under its community policies.
In addition, the app will henceforth apply an artificially created tag to content created with its proprietary AI systems, or identified by an collaborative effort for spotting AI-generated material. This step is intended to deter users from attempting to evade the disclosure requirement.
Responsible AI Funding
The platform is also establishing a two million dollar educational fund for experts and organizations to develop learning resources about ethical AI use. This project will support charitable organizations focused on training programming and robotics.
Content Safety Approach
The platform has justified its moderation strategy, during controversy over intentions to make redundant numerous review team members in Britain. It is set to cut a significant number of roles in its content moderation division in its British office, with labor groups and digital protection specialists voicing alarm that staff are being displaced by AI moderation.
A company official explained that staff-based oversight would still have a role, but AI can protect employees by eliminating the most harmful content ahead of it gets reviewed by people. TikTok stated a notable drop in explicit and harmful content seen by human moderators over the previous year due to the use of its machine learning processes.
It is vital to integrate people and machines to ensure user safety,” she said. “We’ll have humans as part of that process, but we further consider it’s highly necessary to minimize viewing of unsafe media as swiftly, which is where a significant AI assistance is making a difference operate efficiently.”
